Solar Frontier Americas Inc. has appointed Gregory Ashley as vice president and chief operating officer of its operations across the Americas. Ashley will oversee sales and marketing for Solar Frontier in North and South America and is responsible for commercializing Solar Frontier’s breakthrough CIS thin-film solar PV technology in some of the most dynamic global markets for solar energy.
"Greg brings nearly 30 years of experience in the energy sector and will be invaluable to Solar Frontier’s emergence in the North American and South American markets," said Brooks Herring, executive officer of international business at Solar Frontier K.K. "With his expertise in solar energy systems, smart grid development and energy efficiency, Greg was our top choice to help bring to market the most bankable PV technology yet available to customers across the continents."
Solar Frontier’s proprietary CIS thin-film solar technology offers compelling economic benefits by delivering consistently superior performance compared to other leading technologies, delivering more energy for less. Solar Frontier also uses less natural resources and raw materials than competing crystalline-silicon processes, enabling faster energy payback as well as less carbon emissions per KW of production capacity. Finally, Solar Frontier does not use materials like cadmium or lead in its production process, thus minimizing its environmental impact and offering superior PV panel recyclability. Solar Frontier’s key products in the U.S. market (SF-US-B series CIS solar modules) are UL certified and CEC listed.
"Solar Frontier’s highly sustainable PV technology is extremely well positioned in the critical ratio of cost versus efficiency,” said Ashley. “We will be able to meet demand competitively when our third plant comes online in 2011 at 900MW. It will be the largest solar panel manufacturing facility in the world. My immediate focus is on building a top-notch operations team, which will be headquartered here in Santa Clara, Calif.” Ashley looks forward to meeting members of the industry and media at the Solar Frontier booth at Intersolar North America from July 13-15 in San Francisco.
Ashley joins Solar Frontier Americas from Canadian Solar, where he recently held the position of president, United States Division, and was responsible for U.S. sales and marketing and supporting the growth of emerging global markets. Prior to Canadian Solar, Ashley served as senior manager of strategic business development at SunEdison.
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